Brand development including marks, brand guide, and market fit analysis.
Graphics spanning across email, social, and web channels, that vary in content and aesthetic while always keeping a certain visual consistency.
Don't be fooled by their job titles. The people over at BE Wealth are a lot of fun, and they let us have fun with their brand and marketing, too.
I've been running their account on the creative side of our shop since 2017, beginning with the art direction for their brand itself. The logo, while obviously forming a "B" and "E", is made to form a winding path, symbolizing the path everyone takes as they journey through life's many milestones. That's a metaphor the firm's owner is fond of using, and I wanted to leverage that.
Beyond their branding, we've created a whole host of graphics for various marketing campaigns over the years, including the one you see above to celebrate the Chiefs' 2019-20 Super Bowl run. The client and I collaborated on what became the "BE Campaign," sending out various creative elements using "Be" as a verb at the beginning of a timely phrase. This has helped keep BE Wealth front of mind for clients between their yearly financial checkups.