Took an insanely complex set of services and boiled them down to digestible—yet still meaningful and accurate—pieces of content.
Created three animated videos and directed four testimonial videos.
Oversaw the design of a new website in 2017 as the project's art director.
While I directed the design of their website once upon a time, and have created a variety of assets for them since, the meat of my work for Benefit Trust has been in the video arena.
Benefit Trust is an impressive Kansas City company with an impressive track record, impressive people, and impressive capabilities—none of which I can adequately explain. But the folks at BT can, and I worked hand-in-hand with them to use the tools at my disposal to create a versatile repository of motion graphics and testimonial-style videos for them to deploy to partners and potential customers as they see fit.
For the live-action stuff, I wrote the script—leveraging the experts at Benefit Trust for the technical nitty gritty—and directed the talent on the day of the shoot. Then I handled the animated graphics for the intros, outros, and lower thirds in post-production, as well as music selection and sound editing.
For the pure motion graphics projects, those were all me: from conceptualization and storyboarding, to the animation—in After Effects and Cinema 4D—and final compositing.